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Change can sometimes be difficult. However, it’s needed for business growth and development – especially when it comes to your website. Many businesses understand the importance of their online presence and make updates to their websites content regularly (whether it’s an update to their product offering, changing photos & graphics, or even updating their logo). But, the design of your website can quickly get outdated and in order to fix this, a redesign becomes necessary.
A website redesign is no small task or investment, but the upside can be enormous. Your website is the first impression your potential customers have of your business. And, it plays a critical role in your customer acquisition efforts which greatly impacts your sales and revenue.
The following are 3 important reasons to consider a website redesign:
Your website looks outdated or untrustworthy
The most common reason most businesses go through a redesign process is an outdated looking site. An outdated looking site can also hurt your credibility with consumers (approximately 75% of consumers will judge the credibility of your business based solely on the design of your website). It’s important that a business’ website looks professional, clean and pleasing to the eye. So, if your website just looks a bit outdated (or if you haven’t updated in a couple of years) it might be time to consider a redesign.
It has a bad user experience & is hard to navigate
If the aesthetics of your website design are outdated, chances are that your user experience is also going to be lacking. If your website is tough to navigate, has slow load times, or is unnecessarily complex it is going to costs your business. This could mean the difference between someone staying on your site and converting, or getting frustrated and leaving to go to a competitor’s site. Your website design should provide a great user experience in order to keep your customers and prospects happy.
You aren’t getting the results you want
Is your website helping you build your customer base? Is it contributing towards your business goals? If your website is no longer meeting your business needs, it’s time for a redesign. Your website should ensure that your business is getting the most out of every online opportunity available.
There is no set rule for when a website redesign should happen. It will depend on your industry, your business goals, and what your site’s purpose is. In the end, it’s important to remember that your website is meant to bring your business. If your current website is not effectively doing that, it’s time to determine why and make necessary changes.
We are also excited to announce that we have redesigned the BMT Micro website! Check out the new updates over at www.bmtmicro.com and let us know what you think!
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