If you’re looking to make money online, or even if you just want to increase the profits of your existing business; creating an eCommerce store is an excellent strategy. Scratch that: this is 100% the best way to make money online and that goes for hobbyists, entrepreneurs, bloggers and small businesses alike.
Bold claim? Sure is! But read on to find out why we can be confident in making it.
So just what is eCommerce? Of course, the term refers to online commerce: i.e. selling products online.
But while eCommerce could mean selling an eBook from a landing page, it is most often used to refer more exclusively to online shops that sell multiple products and that have a particular layout and set-up. The most popular example of an eCommerce store is undoubtedly Amazon. This acts just like a high street store and allows you to browse products at your leisure and add them to a shopping cart. The only difference is that you can do all this from the comfort of your home and once you check out, the products are the simply delivered to you wherever you are.
It’s a familiar concept, but what makes it so important?
Why eCommerce is the Future
#1 eCommerce is Growing
The first thing you need to recognize is that eCommerce is growing. In the early days, people were uncertain about spending money online and found that it was daunting handing over their card details and trusting in a supplier that they couldn’t meet face to face.
But now look at companies like Amazon and eBay. These are household names around the world and everyone from the young and tech savvy to the elderly are now happy to shop with them. These companies have helped many people to put aside any concerns they might have had regarding eCommerce and to trust in buying online.
And eCommerce is growing as well doing massive business.
For proof, you need look no further than stats from ‘Cyber Monday’. Cyber Monday is a national holiday of sorts where online retailers are anticipated to lower their prices. It follows Black Friday but these days it tends to do nearly as much business – and it’s growing rapidly.
For example, in 2014 Cyber Monday created a total of $2.59 billion sales online. That’s no small number but in 2015 this was increased to $3.19 billion. That’s a huge increase. $2.28 billion of these were on desktop (versus $2.04 billion last year) while $838 million were through mobile devices (versus $548 million).
Across all devices, Cyber Monday increased by 21%!
Seeing as Amazon is probably the best known online retailer, how is its growth going? Well, the company sold a total of $107.01 billion worth of products in 2015. The company employees 230,800 and there are 304 million active Amazon customer accounts. The brand is worth $47.73 billion and this is only expected to continue to grow as well.
The story is the same across the board. People are becoming more and more familiar with eCommerce and high-street stores are struggling. This is undoubtedly the future of selling and it’s easy to see why.
#2 It’s Convenient
So what is it that has led to such growth in eCommerce? Well, the simple fact of the matter is that online sales benefit everyone. The only reason online sales haven’t already dwarfed physical sales is probably the fact that some people still don’t trust shopping online or aren’t sure how to go about it. Over time this concern will be eroded more and more – while tools like PayPal will make it easier and safer than ever before.
When you sell products online, it means that you don’t have to employ staff and you don’t have to rent the same amount of physical space. You’ll need somewhere to store your products (unless you’re drop shipping) but other than that, your only costs will be hosting, shipping and web design.
Lower overheads mean more profit for you but they also mean lower prices for customers. Customers now have the ability to order products online conveniently but on top of that, they’ll be getting them for a much lower price.
There’s also greater versatility in terms of what you can sell. With an eCommerce store you can sell physical products which will require some up-front investment. But
There’s also a lot less up-front cost. If you wanted to set up a high-street store, then you would need to be willing to spend a large amount of money to rent the physical space, to invest in the stock and to manage staff etc.
However, if you are setting up an online store then all you’re going to need is some inventory to sell (perhaps not if you are going to be selling digital products or acting as an affiliate) and a website. It takes just a few clicks to set up an eCommerce store and that means you can have one up and running in minutes for a negligible cost.
#3 It’s the Best Way to Monetize a Website
The last two examples explain why businesses should launch their own eCommerce stores and why you might consider launching an eCommerce store as your business. But you should also sit up and take notice if you run a blog or website already and you’re just looking for a way to monetize it.
Why? Because it’s actually one of the most effective methods there is of making money from an eCommerce website.
Until now, you likely have been relying on one of several methods to make money online. Perhaps you’re making ads from advertising on your website (Google AdSense for example) or maybe you’re making money by selling an affiliate product.
In either of those scenarios, it’s important to recognize that you have placed yourself at the bottom of the ‘foodchain’. In other words, you’re being paid by those advertisers and product creators in order to send business their way. The fact that they’re happy to continue paying you, means that they’re making more money that that from you. In other words, they’re earning more from your visitors than you are! You’re getting a small share of their profit but they’re taking home the lion’s share. And in fact, you’re essentially doing their work for them!
And that’s why you’ll typically earn about 1-50 cents per click on an advert. Meaning in turn that you’re going to need hundreds of thousands of visitors to your site a day to make any reasonable money. Compare this with selling your own products and making $20-50 each time. Of course, it’s much easier to get someone to click on an advert than it is to get them to buy something – but not as much easier as you think if you have decent products and you’re running your store well. The bottom line? You can make a living from a website with just a few hundred daily visitors instead.
If you have an eCommerce website, then the buck stops with you. Now you’re making the maximum profit from your customers because you’re selling something to them and keeping the difference. What’s more, is that you’re keeping your visitors on your eCommerce website and engaged with your brand. You’re not sending them away, you’re keeping them right where you want them and making a real difference to the way they see you.
Finally, selling eCommerce products is better than selling digital products or affiliate products because it’s something that anyone can appreciate. Only a very specific type of person buys eBooks about making money online. Phone cases and clothes though? That has a much broader appeal!
Try putting an eCommerce website on your existing website and just see what a difference it makes to your profits. And the potential for growth is MASSIVE.
What You’ll Learn
So with all that in mind then, it’s definitely worth learning how to create an eCommerce store so that you can start maximizing your online earnings. And potentially, so that you can turn your small website into your very own global brand selling products that get you really excited!
That’s where this course comes in. Here, you will learn:
How to run an eCommerce website and create an effective business model
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How to set up your own eCommerce website with one of several eCommerce platforms
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How to find, create or buy products you can sell online
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How to build an eCommerce website and social media presence to promote your store
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How to stock and design your eCommerce website to maximize sales
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How to price your products
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How to choose products that will sell well
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How to use apps, plugins and more to get even more sales
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And much more!
In short, you’ll learn how to create an eCommerce business or add eCommerce to your existing model in simple, easy steps. From there, you’ll then be shown multiple ways you can increase your profits and turn that business into a huge success.
Learn the Blueprint for WooCommerce, Shopify, AliBaba, Amazon, and eBay.
Are you ready? Let’s start selling online!
Tools of Trade!
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1Curriculum Overview
A Quick overview of the Curriculum and what you will learn
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2Highly Important to read
Rating and Review? Is it too soon?
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3Introduction
What is eCommerce and Why You Should Take Notice?
Why eCommerce is the Future? What You’ll Learn
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4INTRODUCTION TO E-COMMERCE BUSINESS MODELS
For High Street Stores, As a Side Business, For Bloggers and Marketers, Some Examples of eCommerce Business Models and Where to Find Products to Sell
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5Creating Your Online Store Part One – Your Website
start building an eCommerce store!
An Introduction to WordPress, Setting Up, Installation, Themes and Set-Up
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6WooCommerce Products Limitation Correction
Correction for Lecture 5 concerning WooCommerce
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7Creating Your Online Store Part Two – Ecommerce Store Platforms
The Top eCommerce Platforms to Choose From, Hosted Solutions and Self-Hosted Solutions
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8Creating a Shopify Site
Brief Introduction to Shopify
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9Creating a WooCommerce Store
Brief Introduction to WooCommerce
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10Designing a Store That Will Sell
Laying Out Your Store
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11More Ways to Generate More Sales With Pricing and Persuasive Writing
Pricing Strategies, Persuasive Writing and Split Testing
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12Marketing
SEO, Content Marketing, Social Media and PPC
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13Starting Your eCommerce Business
Recap on What You Learned so Far
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14Supplementary Materials: eBook
eBook including the complete section
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15Supplementary Materials: Cheat Sheet
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16Supplementary Materials: Resources Sheet
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17Supplementary Materials: Mind Map
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18Building a WordPress eCommerce Site
What do you need to build WordPress eCommerce Site?
Shopify Pro Store
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20Shopify Overview
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21Starting Your Free-Trial with Shopify
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22Shopify General Settings
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23Shopify Payments Providers
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24Shopify Customer Checkout Options
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25Thrivecart Integration + Customer Shipping Options
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26Tax Calculation and Collection + PayPal
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27Customize Notifications
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28Account Administration
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29Legal Policy Pages
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30Products setting and testing
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31Customer Research & Discounts
WooCommerce
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32Introduction
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33How to Install Themes to Shopify
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34How To Add & Edit Products
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35How To Create Collections
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36How to Create a Navigation Menu Part 01
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37How to Create a Navigation Menu Part 02
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38How to Create a Footer
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39Lookbook setup
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40Product Collections Breadcrumb
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41How to Create a Split Banner
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42How To Create a Blog
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43Sales Proof Motivator
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44How To Create A Hero Banner
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4515 Product Page Layout Customisation
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46Summary of What's Been Done
Dropshipping
ِAlibaba
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54What is Dropshipping?
Dropshipping is technically a ‘fulfillment model’. Fulfillment in a business term of course means delivery, so in this sense, Drophipping is the manner in which orders are delivered to customers.
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55The Big Advantages of Dropshipping
The Ability to Sell Physical Products, Flexibility, Reduced Risk, Branding – How to Run Your Dropshipping Business and Strengthen Your Brand and White Label Dropshipping
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56The Challenge of Dropshipping
Crucial Tips for Finding and Working With Dropshippers
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57Choosing a Niche and an Industry
How to Choose Your Niche and the Perfect Niches to Pick
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58Choosing the Perfect Product
Now you have your niche, the next thing to do is to pick an actual product. From here, you can then find the manufacturer to help you provide that.
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59Creating Your Brand and Building Your Audience
A brand is much more than just a logo and is rather an ethos – a mission statement and an approach to business. That logo simply tells people that the product or service they’re receiving adheres to the same standards as whatever else they have used from you in the past.
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60Building an Ecommerce Store and Making Your Products Fly Off the Digital Shelves
Quick Tips on Creating Your eCommerce Store and Pricing and Placement to Boost Sales,.
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61Persuasive Writing for Increasing Sales
This is what you’ll use to sell your individual items in their store listing but it’s also what you’ll use on a ‘sales page’ to promote items that are of a particular high value and that you really want to shift.
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62Supplementary Materials: eBook
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63Supplementary Materials: Cheat Sheet
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64Supplementary Materials: Resource Sheet
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65Supplementary Materials: Mind Map
Ebay
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66Overview
In this video We are going to give you an introduction of what Alibaba is and what are the pros and cons of using Alibaba.
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67Setting Up Your Alibaba Account and Trade Assurance
The process of setting up your Alibaba account and also you’ll learn what Trade Assurance is and how important this is to you.
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68Finding A Product To Sell
Learn in this video how to find products in Alibaba which you can sell and what information you should be looking for in a certain product.
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69How To Reduce Your Risk As A Buyer
Discover how to determine which companies you should be dealing with on Alibaba and reduce the risk of getting yourself in a scam in this video.
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70Getting Started Contacting Suppliers
In this video, learn what you should keep in mind when you contact potential suppliers and how to successfully negotiate with suppliers.
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71Testing Your Samples
Know what you should and should not be doing with your samples and learn what you should look for when checking your products in this video.
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72Moving Forward With An Order Once Your Sample Checks Out
Learn in this video how you can negotiate with your selected supplier once your sample checks out.
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73Placing Your Order Using The Online Order Form From Alibaba
Know why always using the online order form from Alibaba is best for you when ordering from your chosen supplier in this video.
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74Making Payment
Learn important information about making payment through the Alibaba Secure Payment gateway and other payment-related stuff.
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75Having Your Products Shipped
Learn in this video what you should do regarding having your products shipped to you. Discover what Amazon FBA is and what it means for you and your products.
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76When Your Product Arrives
Know what are the things to do when your product arrives, like inspecting the products and recording the unboxing using video.
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77What’s A Good Product
Learn what a good product is and know how to find it in this video.
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78Finding Marketable Products On Alibaba
Discover in this video how to find marketable products in Alibaba which you can mark up by 100% and learn other sources of information for product and market research.
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79Best Practices On The Search For Great Products
Best practices that top sellers do as well as their advice regarding searching for awesome products on Alibaba.
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80Narrowing Down Your Good Product Ideas
Learn how to narrow down your choices on good products the right way in this video.
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81How Experienced Sellers Find Suppliers On Alibaba
Discover in this video the practices that only seasoned sellers do when searching for suppliers in Alibaba.
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82Approach To Successfully Selling Your Product On Any Exchange
In this video, you’ll learn awesome marketing and sales strategies that successful marketers use which you can then apply on any exchange.
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83Selling Your Alibaba Sourced Product In The Store Model
Know where to list your products and sell them successfully for more profits and success in your business in this video.
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84Sell Your Alibaba sourced Product Using an Advertising Model
Discover in this video how to successfully sell your Alibaba sourced product using an advertising model and rapidly generate cash in the process.
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85Testing Then Scaling Up An Offer Or Walking Away
Learn how to model yourself only after successful products or offers, figure out what you did right and repeat that and much more.