Maximizing Lead Conversion (Website Design)
- April 11, 2024
- Posted by: MainInstructor
- Category: Go Real Estate Web Design
Video Title: Maximizing Lead Conversion Through Focused Website Design
So we really want to make sure that your Hub converts what is your Hub your Hub is your website right or your your home base really so everyone’s going to land in your on your website regardless if they saw an ad if they hear you know
From you from a friend or they’re just walking by possibly your storefront your potential clients are going to go to your website to get a sense of who you are what you’re about and if they want to do business with you so we want to make sure that not only does your
Website look nice but it’s built to con so when I say built to convert what does that mean there’s an example here on the slide um of a few things that we look for is there an easy way for them to contact you or easy way to book right
Off the bat usually an upper right hand corner is there’re a phone number I know this SP you know you know radiant yes awesome yeah they’re in neille yes I know exactly where they are okay awesome yeah it’s good and I did look at their website and I actually I was like wow
It’s B kind of like I like how they showing their stuff this is already building like the trust between the client can see talking to them yeah exactly and that and that’s really what we’re trying to do the trust factor is huge so obviously someone has
To trust you but when they get to your site they also have to be able to do what they want to do and you know we help people with this but we got to make sure the messaging is important so you need to know exactly who you are and
What you do right when you see that a lot of people put all these flashy images and it’s all cluttered it needs to be really clean uncluttered um sometimes putting a company mission statement in but also simple as like having your phone number right there is super important as well too we’re going
To break down a little this more but I just wanted to give you just a few examples of meaning how can you make your site convert so this is a pretty long list of things to do and in your in the marketing checklist that I’m going
To give you guys um I’m also going to include a lot of this you don’t have to memorize it now but things like is your customer speaking directly to here to the Target Avatar right that Persona that we’ve already developed does it have authentic images this is something
Alexander talked about imagery is a really big thing we find in your guys industry in the metpa industry stock photos everywhere because people just don’t have the right images right so getting authentic images if that means getting a photo shoot from the local real estate agent or maybe even a
Student that’s in photography really makes a big difference um you guys have any type of videos right there should be some type of Welcome video or a video for some new Services we do find when we run ads the video of showing your service gets more clicks and more
Conversions than anything now you have to be a little careful with that because you can’t show what’s called Sensational content on some things on some channels but it is really important um online reviews is another thing you should have your online reviews on your homepage if you’re not actively getting reviews now
You want to make sure you’re getting those not only for search and optimization but display those those are the trust factors that everyone’s looking for right sometimes they’ll go to Y sometimes they won’t sometimes sometimes the user will go to Google sometimes they won’t they need to be on
Your homepage so they can say Okay bunch of reviews I trust them I’m going to move forward with that and then there’s the basics right phone number in the upper right hand corner make sure there’s a web form for them to fill out make sure you guys have any credibility
Or authority symbols any certifications you guys have any awards you won any Publications you’ve been in put that on the homepage people need to see that stuff um something we’re going to hit on a few times too is chat if you guys don’t have live chat on your site that’s
Probably one of the biggest Trends we’re seeing now it’s very easy to do it’s free um there’s a company out there called Tido tio.com if you have a WordPress site you literally just load it up that goes just to someone’s phone when someone’s chat to the to you goes
Direct to your phone you can just talk to them like you’re on the phone that’s another huge one that um we’re seeing our really increasing conversion rates
Video Keywords: Web Design
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